Until 2017 Nando’s struggled with a very low brand awareness accrued to limited understanding of the product USP and a low penetration. It was a task to sell a well-priced chicken to a country that was habitual of having a Tandoori chicken @INR 300

Implemented a 3-pronged strategy:

• Make the brand accessible with entry-level offerings and product innovation thereby creating relevance of the brand for Indians
• Challenge the status-quo of chicken in India with the brand campaign, ‘Flip the flavour’
• A solid media strategy to catch the right audience at the right place & time

The result was the top-of-mind awareness of the brand increased from 8% to 66%* in a span of 3 months