P.F. Chang’s India
P.F. Chang’s is the biggest Asian brand in the U.S. with over 300 restaurants
Ground-work for the launch of PFC in India started in August 2022 which was 18 months prior to the date of brand launch.
The launch strategy was a result of a research led deep-dive into the Indian Asian category wrt customer, restaurant design, menu, pricing & competition.
This solid research-based integrated approach was implemented for the launch across verticals from Operations to Culinary to HR, L&D plus Marketing. P.F. Chang’s has opened to packed house.
Disclaimer: The shared brand experience is result of combined efforts and was done during the Founder’s stint at Gourmet Investments Private Limited from March 2021 to
October 2023. The founder had a vital contribution in the same