Kurkure initially was Saas Bahu brand when it came to JWT. It had a huge promise. It was Pepsi’s only wholly indigenous creation. Kurkure became Pepsi’s most talked about success story and http://bophaspa.com/australia-online-cialis-professional/ the work most loved. From ‘Kahani mein Kurkure’ to ‘Kya Family hai’ to ‘Tedha hai par mera hai’, each campaign slogan over the years became a catch phrase and slipped into everyday life and conversation. And a brand was born. With a unique personality, a signature tone of voice and an unforgettable sense of humor.

Here’s a glimpse of how the brand grew over the years.